OUGD603: Ohh Deer Pillow Fight - Day Brief

For a short day brief I created a pillow design for Ohh Deer's Pillow Fight competition.
The sky is quite calming and reflects night time so I wanted to include a sun and moon with stars for a peaceful pillow. This design would fit with a lot of different beddings and themes for bedrooms.

OUGD505: Studio Brief 01 & Studio Brief 02 - Design Boards

OUGD505: End of Module - Self Evaluation

I found this module the most challenging module. This module was also slightly harder to time management because of the break during easter I knew I needed to be really strict with my time and have things ready in preparation for when I returned to Leeds from home. For studio brief 02 I designed and sent off for stickers to be manufactured because the turn around time was around two to three weeks with delivery too. This was one of the mini deadlines I had to take into consideration. I then also had to make sure I submitted the final print for studio brief 01 on the 28th April so I needed to have that complete before the deadline. It was difficult to balance with the other module hand in but because it was the last due in I naturally put it as lower priority than the other ones but I still made sure I was a step ahead to allow myself the time to be on the same level as the other deadlines. I enjoyed learning about Graphic Design to convey important messages. I found the seminars interesting. It was interesting learning what issues people were researching and were interested in for their projects. It's inspiring to engage with other members of the course and feedback from each other etc. I feel like in terms of feedback I spoke to more people on the course because I needed opinions on the issue of consent and personal feelings towards it to make it real. This is also where I found it's important to conduct surveys to get primary research but to keep them anonymous on sensitive topics to protect the person volunteering information. This is part of the ethics behind Graphic Design. The ethics and the messages that are recieved and the way it's distributed is important to consider. This is something I will bring forward to Level 6 because it's easy to miss out research into specific target audiences and how and why you distribute and produce pieces of Graphic Design. I found a bit of a struggle with this module because with both studio briefs I became slightly disinterested in subject matter whereas previously in modules I was not bored of the topic I had chosen to research. For studio brief 02 I found it really interesting to learn about consent and lawfully what is right and wrong because I feel like it is a neglected issue and something I was passionate about but it was difficult to get my point across without being preachy and too stern so that it would not appeal to my target audience. It's also important to consider all angles your project could be looked at and not dismiss anything or anyone for example in studio brief 02 I was designing mainly for females but kept reminding the fact consent issues are with males too and not diminishing the fact rape or unwanted harassment happens to males too. At least acknowledge it and say why you are not designing for that target audience. 505 is the module I am least happy with because I feel like I should have chosen different topics and not rushed the design because of my small deadlines.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Sticker Bomb & Feedback

Questions asked:

How would you feel if you saw them out?

"If I saw them they wouldn't be much of an impact, its just another poster."

"It's just something else that would get lost in a sea of things like getting loads of leaflets etc."

"I think they stand out more because they're so small. You see the colour first which is what drew me in then you see the little things on them. I think it's witty."

"They're cute. I wouldn't think it's about consent."


Do the emojis make them childish or make you interested to look at them?

"I think the use of emoji's and humour make it approachable and not so taboo to talk about the issue which is really effective for an issue that isn't talked about often, there could be the potential for an open dialogue and conversation within a social setting which could be really beneficial to breaking stigma and fear."

"I like the emojis but if you're talking about an issue like consent, it needs to be more serious. It needs to impact others that it's wrong."

"They look childish. They wouldn't look right in a club scenario. I could imagine them good to give away with freshers packs to decorate something like a laptop but not in a public space like a club etc. Maybe the don't be a dick one and empower, accept, love as more general ones but the others are a bit pointless."

"You're trying to communicate with our generation on a level we understand with emojis."

"You can do humour but I think the emojis are too big."

"I like the emojis and think it's a good idea but some of them if I saw I wouldn't know it's talking about harassment like the don't be a dick one."

Other feedback:

"The ones that have more writing such as 'no' is not a synonym for try harder' are harder to see because of the small writing but the ones like 'no thanks' and 'don't be a dick' are clever, short, simple and to the point."

"They don't really look very serious for the topic you're trying to cover."

"They don't link with the website."

"This is one of those gimmicky things that will have a 50/50 split. Some people will love them and some people will absolutely hate it. People will love it because it gives a funny undertone to a serious subject that a lot of people bypass but people will hate it because it has taken away the seriousness of the topic and also some people hate emojis. I never use them. It's an interesting concept though. I like that you have tried to make it appeal to a younger audience because you said they were aimed for 16+ so it would definitely appeal to them but maybe not so much when people start getting into their 20s."

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Website Mock Up

This is the main home hub for What Is Consent? A website enables it to have all of the information located on one platform and then spread across various social medias if it's easier and to reach a larger target audience. The website consists of ways to get involved with the campaign, a running blog entry on the home page of updates and ways the company has helped to raise awareness and information that includes facts and statistics, support and forms of contact. 

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Social Media Mock Up

Twitter Account.

Facebook Account. 

This is to distribute the content online more efficiently. This means it reaches a wider target audience and younger people that use social media more frequently. People pay attention to what they see online and what they see others share and contribute towards so this is the most efficient way to distribute information to younger people. It means friends can get involved easily too which spreads the message for free making the cost of the campaign cheaper.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Wire Frames

After creating rough physical sketches. These are the digital wire frames for the What Is Consent website.