I found responsive quite challenging in terms of time management for projects because there were different deadlines for each live brief but this also made it easier to create and follow self initiated deadlines which makes working so much easier and manageable. In Studio brief 01, it was interesting finding competition briefs I was interested in working in personally and could explore and see if there was anything I wanted to specialise in. I chose to do the YCN Quorn brief because a campaign seemed like quite a big challenge. Also because I'm a vegetarian it gave me a further insight on the meat industry through research. I also asked why people still chose to eat meat when they know it's bad for the environment and reasons behind why they do or don't try a meat free alternative or going veggie for a day. All of it helped influence the design and made the press pack I created fair for both meat-eaters and non-meat eaters and did not discriminate against anyone. I tried to create it in the most friendly way possible simply because there are a lot of preachy people and although eating meat is considered bad in my opinion, you cannot change someones mind by shouting and using hyperboles of the industry. Negativity bias makes people less reluctant to try. I chose the penguin brief because in first year I quite liked looking at and designing book covers but I feel like this was not my strongest design purely because I chose two concepts and just went with one because of feedback when I preferred the other one and should have pushed for more feedback to improve it and further ask why people did not like the illustrative one as much. However, I feel like I quite enjoyed the TBWA Papyrus Student Brief. It was a day brief I undertook and designed a cacti colouring page for but it was nice to do simple illustrations because that's what I enjoy doing. It also helped I had previously done a colouring book so I used the feedback from that to inform my design decisions and make my drawing more fluid.
In Studio Brief 02 in OUGD504, interactive design I had realised that was not my strong point in terms of design. It was a brief I did not particularly enjoy doing but within Studio brief 02 of OUGD503, collaborative practise it was something that benefitted me and made me more confident in designing for screen. It was easy to apply previous knowledge in regards to app design, layout, sitemaps and use terminology and details learned from that module. It is the submission from responsive I am most proud of because I updated my presentation and design boards to look more professional during submission to. I feel like during the collaborative project it was beneficial to work with another person and try be confident with my work and help me grow as a designer. It is something I will try do as often as possible whilst we have the resources of so many art students in some place from different disciplines.
Wednesday, April 26, 2017
OUGD503: Studio Brief 3 - Project Report
Project Report:
Chosen Briefs:
YCN - Quorn
Why?
This brief was chosen because it is important to evoke social change in peoples attitudes in regards to eating meat and really understanding what cruelty free means. A lot of people are grown up with it and we are taught that meat is part of the food chart we need in everyday life when there are other means of getting protein. The challenge was to create a campaign which seemed interesting and engaging to participate in.
Resolution:
A press pack. It was something that is helpful as well as adversarial and raises awareness. It's easily assessable and good for people that don't understand where to begin in a meat-free journey. Even if it's a day it's beneficial to the environment.
Success/problems:
Setting self initiated deadlines to complete the work before the competition deadline was a strong point. It was also interesting knowing what people would like to receive in a pack like this and what would persuade people to go meat free without being preachy and intrusive of peoples diets. I learned a lot from this project about the meat industry and peoples views.
_____________________________________________________________________________
Penguin - To Kill a Mockingbird
Why?
This book is a classic piece of literature. Out of the three books that could have been designed this is the one I personally preferred the most because of the story. I had also read it before so I had an idea of what themes to design the cover as.
Resolution:
An illustrative book design was produced as a final resolution.
Success/problems:
I liked the colour scheme. The grey and white work nicely together. A problem I found was that the illustration looks quite flat. If I was to do it again I would have made the illustration a thicker line drawing and probably more detailed.
_____________________________________________________________________________
Papyrus Student Brief - TBWA
Why?
Raising awareness in teen suicide is so important. I had previously made a colouring book for a different project so I thought it would be interesting to create a singular page with more specific guidelines on the design.
Resolution:
I created a cactus design because plants are calming. They reference the outside world and not feeling trapped which is a fundamental principle in mental illness and feeling anxious. It's a sentiment of relief and it is very on trend because of the plants and cacti sold in big high street shops such as Urban Outfitters.
Success/problems:
I don't think I fully interpreted the brief correctly. I left a gap for a piece of text but didn't fill the text in with the rationale on why I created what I did. Instead I put it in the email instead. This just demonstrated I need to re read the brief constantly to make sure I'm doing it correctly.
_____________________________________________________________________________
Collaborative - YCN - Thirsty Planet
Why?
The brief is to design a campaign to appeal to our age group and try make something that is so important, "cool." It seemed challenging but good to complete as a collaborative project. It was slightly out of my comfort zone too because in a previous module I realised I didn't particularly enjoy app design but for this brief it was helpful putting knowledge from a previous brief into a new one. I had a better understanding on interface design.
Resolution:
An app to help use thirsty planet as a social hub as well as reminding people to drink water consistently throughout the day. It's a thing a lot of people forget to do but such a vital part of life.
Success/problems:
Trying to develop a concept for an app was hard but I think that it was helpful to create something that was interactive and actually beneficial for the user. We were originally just going to create posters but decided to go the extra mile and design something for screen to appeal to the demographic more as younger people are always on their phone and on the go. The only problems were meeting up and time management because we obviously have our own other modules going on but we face timed and phone called and met individual deadlines so it was fine in the end. I think this is the most successful project from responsive and I like the design and concept because it's clean and something I would genuinely use in everyday life.
Chosen Briefs:
YCN - Quorn
Why?
This brief was chosen because it is important to evoke social change in peoples attitudes in regards to eating meat and really understanding what cruelty free means. A lot of people are grown up with it and we are taught that meat is part of the food chart we need in everyday life when there are other means of getting protein. The challenge was to create a campaign which seemed interesting and engaging to participate in.
Resolution:
A press pack. It was something that is helpful as well as adversarial and raises awareness. It's easily assessable and good for people that don't understand where to begin in a meat-free journey. Even if it's a day it's beneficial to the environment.
Success/problems:
Setting self initiated deadlines to complete the work before the competition deadline was a strong point. It was also interesting knowing what people would like to receive in a pack like this and what would persuade people to go meat free without being preachy and intrusive of peoples diets. I learned a lot from this project about the meat industry and peoples views.
_____________________________________________________________________________
Penguin - To Kill a Mockingbird
Why?
This book is a classic piece of literature. Out of the three books that could have been designed this is the one I personally preferred the most because of the story. I had also read it before so I had an idea of what themes to design the cover as.
Resolution:
An illustrative book design was produced as a final resolution.
Success/problems:
I liked the colour scheme. The grey and white work nicely together. A problem I found was that the illustration looks quite flat. If I was to do it again I would have made the illustration a thicker line drawing and probably more detailed.
_____________________________________________________________________________
Papyrus Student Brief - TBWA
Why?
Raising awareness in teen suicide is so important. I had previously made a colouring book for a different project so I thought it would be interesting to create a singular page with more specific guidelines on the design.
Resolution:
I created a cactus design because plants are calming. They reference the outside world and not feeling trapped which is a fundamental principle in mental illness and feeling anxious. It's a sentiment of relief and it is very on trend because of the plants and cacti sold in big high street shops such as Urban Outfitters.
Success/problems:
I don't think I fully interpreted the brief correctly. I left a gap for a piece of text but didn't fill the text in with the rationale on why I created what I did. Instead I put it in the email instead. This just demonstrated I need to re read the brief constantly to make sure I'm doing it correctly.
_____________________________________________________________________________
Collaborative - YCN - Thirsty Planet
Why?
The brief is to design a campaign to appeal to our age group and try make something that is so important, "cool." It seemed challenging but good to complete as a collaborative project. It was slightly out of my comfort zone too because in a previous module I realised I didn't particularly enjoy app design but for this brief it was helpful putting knowledge from a previous brief into a new one. I had a better understanding on interface design.
Resolution:
An app to help use thirsty planet as a social hub as well as reminding people to drink water consistently throughout the day. It's a thing a lot of people forget to do but such a vital part of life.
Success/problems:
Trying to develop a concept for an app was hard but I think that it was helpful to create something that was interactive and actually beneficial for the user. We were originally just going to create posters but decided to go the extra mile and design something for screen to appeal to the demographic more as younger people are always on their phone and on the go. The only problems were meeting up and time management because we obviously have our own other modules going on but we face timed and phone called and met individual deadlines so it was fine in the end. I think this is the most successful project from responsive and I like the design and concept because it's clean and something I would genuinely use in everyday life.
Tuesday, April 18, 2017
Tuesday, April 11, 2017
OUGD505: Studio Brief 02 - Product, Range, Distribution - Sticker Design & Manufacturing
OUGD505: Studio Brief 01 - Leeds Public Spaces - West Indian Carnival - Lino Printing
The design features a vibrant colour background with a gold feather. This is to reflect the energy of the carnival and the sunny disposition is demonstrated through the gold colour.
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