OUGD405: Studio Brief 02 - Public Information Video/Research

Stupid Git, John Altman

http://www.nationalarchives.gov.uk/films/1979to2006/filmpage_stupid.htm

The key message of this public information ad is to stop people from drink driving. The main fact is that you could lose your license after a few drinks as stated by the end of the ad and you can cause serious harm to others as well as yourself. It is a message to show that even a few drinks can impact your ability as a driver. It is an advertisement aimed at younger people that drive and uses a humorous tone of voice to seem relatable and engage with the viewer. It uses slang like the word "git" and the phrase "stupid git" makes the advertisement memorable to the younger drivers.

OUGD405: Studio Brief 01 - Finalised Wayfinding Design After Crit

Pantone Colour Swatches 

I tried to modify the way finding so that the gradient opacity was adjusted instead of block colour like the previous one. The crit feedback suggested I modified the size of the arrows and arranged symbols on to the way finding to portray where you are going. 

I was advised to modify the size of the arrows, originally they were quite small and now they're bigger and the composition was too high it needed to be slightly lower so that is was more eye level so in the images above they are lower down. In the crit I was told to experiment with other symbols to make the wayfinding more visually clear to read. I still wanted to keep the signage without the use of text so that it entirely visual; I added pictograms of coat hangers to signify the the direction towards the fitting room.

Festive Brief

Me & Beth made this white chocolate & raspberry ampersand cake for the festive brief.

OUGD405: Studio Brief 01 - Wayfinding - Primark

Primary Photos: 

Taken on iPhone

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Taken on camera

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Although this is a poorly constructed 3D model of the directions towards Primark's fitting room. It displays the direction of the way finding design which consists of only the arrows to guide the person towards their designated location. The purpose of this is to display a gradient towards the location the consumer needs to get to. It was also to be able to move the placement of the arrows easily and in a physical way to display which placement would be more appropriate for way finding. In some places the floor might be an appropriate method but because Primark can easily become an overcrowded space, a higher placement on the wall or ceiling seems like a more appropriate method so that costumers can look up and over people's heads to find directions instead of trying to look down in between peoples feet for directions that would easily be misconstrued if it was busy.
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This is my first attempt of mocking up a way finding design on to the actual lay out of Primark. It displays the concept of the colours becoming a gradient throughout the building to guide you to different areas. It will be a varied shade of blue because that is Primark's most dominant colour. The design's purpose is to be visual and simple for people to navigate around the store. The design features triangles towards the ceiling so that people needing directions can look up and over other costumers heads if the shop is busy which Primark tends to be a crowded shopping experience so the design would be difficult to see if placed on the floor like some way finding methods, although it is effective in some places, it is not as an appropriate method for places that usually contain large quantities of people. Especially in a shop environment because if consumers want to shop efficiently they want to be able to divert themselves from A to B quickly by following the colours of the wall. To differentiate where the colours lead to there will be different shades of blue. For example, my mock up only displays the way to go for the Fitting Rooms but the design will feature a different shade of blue to direct the costumer to the Cash Desk and to different levels. The application of the design on the photographs still needs more improvement but this was just a rough idea of placement of the gradient and arrows.

Questions:

1.What do you think of my way finding concept? (I focused more on the visual aspect of the way finding communication rather than typography. Although I like Primark's current way finding because of it's aesthetics but it is impractical and difficult to navigate your way around the store. For example the escalator I physically had to wait until I had reached the end to photograph the way finding otherwise it was illegible and a health and safety hazard although it fits with the visual aesthetics of the shop.)

"- Your way finding concept is good because it does focus more on the visual side."
"-It is very simple and different. "

2. Are the arrows helpful or should there be text or more symbols too, if so what ones?
(I was originally going to place numbers within the triangles with a list of what goes where i.e: 1. Fitting Room 2. Cash Desk would that be more helpful to the reader visually?)
"- Vary the size of the arrows"
"- Even the positioning of the arrows could be slightly lower because they could still be perceived as too high. Maybe make them lower so that they are more eye level when people do a quick overview of the place."
"-Definitely experiment with the use of pictograms."

3. When told to experiment with pictograms I asked my crit group where they should be placed, within the arrow or outside?
"-They should be next to the arrow, they could look too busy inside of the arrow and become illegible at a smaller scale. It needs to be easy to read."

 

OUGD405: Studio Brief 01 - Study Task 02 - Symbols

Sochi Winter Olympics 2014

Beijing Olympics 2008

The Pictograms for Beijing 2008 reference the characters of the language.  

Rio Olympics 2016

The pictograms for the Rio 2016 olympic games referencing the culture of the city through the light weight and fluidity of the symbols. It is expressive and works in conjunction with the Rio 2016 logo. 

Compare and contrast different ones

referencing culture of the city hosting olympics - line weight or contrast 

or functionality and communication

Mexico 68

Types of different olympic events:

Oti Aicher 45º pictogram gridFile

Mine is inspired by Mexico 68. The symbol focuses on an object from the sport rather than the

Using the grid was difficult. Originally the design was featured just as the bullseye as a focal point because the focus of the olympic sport archery is to hit the centre target which is what I wanted it to represent. However, the white circle in the background would not work against a white background. It is only seen as a red circle. I think it is effective as a stand alone pictogram because instantly you can see what it is. I found it difficult to draw the positioning of the person holding a bow and arrow because of the scale and decided that I wanted the focal point to be the equipment, not the person. 

 

I used other methods of making the pictogram more prominent by placing backgrounds such as a curved rectangle. I also played with only using the arrow as the focal image. However, I find this is less effective because it is too simplistic. It does not draw the viewers eye in and make it obvious what the sport is.  

 I also tried playing with illustrating the arrows in a different style for more simplified pictograms. Aesthetically they look better than the bullseyes but I believe the bullseye. These are illustrated versions of my previous sketches. The bullseye I believe stands out better as a pictogram from a distance the object does not get misconstrued. At different scales it would still be obvious to the viewer that it was because of it's simplistic form. Whereas the bow and arrow I have created in illustrator could be at a distance because of the overlaying lines. I chose to create the bullseye in red because it adds a sense of vibrancy to the pictogram to reference the excitement and coming together of the olympic games. It is one of the colours of the olympic logo and bullseye targets are traditionally red. The bow and arrow design below are very minimalist. Aesthetically I prefer the ones below but the bullseye would work better with the Mexico 68 pictograms.

Final outcomes:

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Archery

Tennis

Badminton