Tuesday, December 22, 2015

OUGD405: Studio Brief 02 - Public Information Video/Research

Stupid Git, John Altman

http://www.nationalarchives.gov.uk/films/1979to2006/filmpage_stupid.htm

The key message of this public information ad is to stop people from drink driving. The main fact is that you could lose your license after a few drinks as stated by the end of the ad and you can cause serious harm to others as well as yourself. It is a message to show that even a few drinks can impact your ability as a driver. It is an advertisement aimed at younger people that drive and uses a humorous tone of voice to seem relatable and engage with the viewer. It uses slang like the word "git" and the phrase "stupid git" makes the advertisement memorable to the younger drivers.

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