I chose Helvetica Light because it's easy on the eyes, it's thin which goes with the dainty style of the work of designers and illustrators that Paperchase decide to feature.
I then played with colour. The current colour of the logo is purple. However, there are alterations of the colour of the logo. There is a purple logo, a blue logo and a black and white logo. This is because blue and purple are the brands main colours and black and white logos are for the easily applicable aspect of a logo. It needs to be applicable to many surfaces, products and designs.
_________________________________________________________________________________
Out of Vignelli's six typefaces I chose Helvetica Light .
The logo design will maintain the original Paperchase colours of purple and blue because they are recognisable and specific to their company. The use of black and white as an alternative colour for the design is effective because it can be applicable to different surfaces and products.
No comments:
Post a Comment