"The use of animals images would definitely be something that stood out to me and influence my decision to go meat free"
"Yes, it's so small and simple that anyone can have one and I think the art prints are best because then other people can see them too. And you can share with friends."
"the seeds and art prints would and probably the discount voucher but i don't like the images. they are not necessary"
2. Would this press pack influence you to try Quorn if you haven't before?
"theres definetly a sense of empathy in the work within the wording and imagery which would be effective to me, i think also the easy accessibility would be a big factor in trying the product which i think has been established with the discount and seed packet"
"it's very clear and simple. the design is easy for everyone to read."
"yeah the discount voucher"
3. Is the discount amount enough? If not what would you change?
"I think the discount is definitely, i think theres a good balance of not being too low or high, and as a whole I think it would be a big selling point as a campaign"
"You could have had multiple discount codes varying from 5% to 20% so it's not just a try once thing"
"yeah it's good"
4. Is there anything you would add to the box to influence other people to try Quorn?
"maybe a sticker of some sort? saying "i went meat free!" creating a way for the message to be shared
apart from that I think theres just the right amount of content""maybe a card to say thank you and all the quorn social media links"
"maybe more vouchers for specific quorn products which correlate to the recipe book"
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