Tuesday, January 3, 2017

OUGD503: Studio Brief 01 - Penguin Adult Fiction Cover Award - To Kill a Mocking Bird

Research

Synopsis

"Maycomb is suffering through the Great Depression, but Atticus is a prominent lawyer and the Finch family is reasonably well off in comparison to the rest of society. One summer, Jem and Scout befriend a boy named Dill, who has come to live in their neighbourhood for the summer, and the trip acts out stories together."


Concept one:



This version was inspired by the Clothbound Classics editions. I created an illustration of a Mocking bird which was repeated throughout the front cover in a thin and simple style similar to the clothbound designs.




Concept two:


This design is a more modern take on the classic. It uses helvetica and highlights the name of the title through the quote instead of having the name and title. It makes it ambiguous but gives the reader an idea of what is happening. 

Feedback:

"The first one looks a bit outdated. I get it's a classic but they wanna attract new readers, so you have to make it quite modern. The second one is more minimalistic which makes it more appealing to people now."

"I like that the second one gives you an insight to the book as soon as you look at the cover."

"The first one is cute because of the illustrations but because it's been done before it might not be good for this brief in terms of originality."

"I prefer the top one because in my opinion the bottom one is boring to look at. It's too plain and hurts to read."

"I like the first illustrated one because of the visuals on the front cover because it doesn't look like a dull front cover - it looks simple. The combination of the white font and the ash coloured background pair well together and the font style makes the design appear tidy."

"I prefer the first one as it looks pleasing on the eye but the second one is more vintage?"

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