OUGD505: Studio Brief 01 & Studio Brief 02 - Design Boards

OUGD505: End of Module - Self Evaluation

I found this module the most challenging module. This module was also slightly harder to time management because of the break during easter I knew I needed to be really strict with my time and have things ready in preparation for when I returned to Leeds from home. For studio brief 02 I designed and sent off for stickers to be manufactured because the turn around time was around two to three weeks with delivery too. This was one of the mini deadlines I had to take into consideration. I then also had to make sure I submitted the final print for studio brief 01 on the 28th April so I needed to have that complete before the deadline. It was difficult to balance with the other module hand in but because it was the last due in I naturally put it as lower priority than the other ones but I still made sure I was a step ahead to allow myself the time to be on the same level as the other deadlines. I enjoyed learning about Graphic Design to convey important messages. I found the seminars interesting. It was interesting learning what issues people were researching and were interested in for their projects. It's inspiring to engage with other members of the course and feedback from each other etc. I feel like in terms of feedback I spoke to more people on the course because I needed opinions on the issue of consent and personal feelings towards it to make it real. This is also where I found it's important to conduct surveys to get primary research but to keep them anonymous on sensitive topics to protect the person volunteering information. This is part of the ethics behind Graphic Design. The ethics and the messages that are recieved and the way it's distributed is important to consider. This is something I will bring forward to Level 6 because it's easy to miss out research into specific target audiences and how and why you distribute and produce pieces of Graphic Design. I found a bit of a struggle with this module because with both studio briefs I became slightly disinterested in subject matter whereas previously in modules I was not bored of the topic I had chosen to research. For studio brief 02 I found it really interesting to learn about consent and lawfully what is right and wrong because I feel like it is a neglected issue and something I was passionate about but it was difficult to get my point across without being preachy and too stern so that it would not appeal to my target audience. It's also important to consider all angles your project could be looked at and not dismiss anything or anyone for example in studio brief 02 I was designing mainly for females but kept reminding the fact consent issues are with males too and not diminishing the fact rape or unwanted harassment happens to males too. At least acknowledge it and say why you are not designing for that target audience. 505 is the module I am least happy with because I feel like I should have chosen different topics and not rushed the design because of my small deadlines.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Sticker Bomb & Feedback

Questions asked:

How would you feel if you saw them out?

"If I saw them they wouldn't be much of an impact, its just another poster."

"It's just something else that would get lost in a sea of things like getting loads of leaflets etc."

"I think they stand out more because they're so small. You see the colour first which is what drew me in then you see the little things on them. I think it's witty."

"They're cute. I wouldn't think it's about consent."


Do the emojis make them childish or make you interested to look at them?

"I think the use of emoji's and humour make it approachable and not so taboo to talk about the issue which is really effective for an issue that isn't talked about often, there could be the potential for an open dialogue and conversation within a social setting which could be really beneficial to breaking stigma and fear."

"I like the emojis but if you're talking about an issue like consent, it needs to be more serious. It needs to impact others that it's wrong."

"They look childish. They wouldn't look right in a club scenario. I could imagine them good to give away with freshers packs to decorate something like a laptop but not in a public space like a club etc. Maybe the don't be a dick one and empower, accept, love as more general ones but the others are a bit pointless."

"You're trying to communicate with our generation on a level we understand with emojis."

"You can do humour but I think the emojis are too big."

"I like the emojis and think it's a good idea but some of them if I saw I wouldn't know it's talking about harassment like the don't be a dick one."

Other feedback:

"The ones that have more writing such as 'no' is not a synonym for try harder' are harder to see because of the small writing but the ones like 'no thanks' and 'don't be a dick' are clever, short, simple and to the point."

"They don't really look very serious for the topic you're trying to cover."

"They don't link with the website."

"This is one of those gimmicky things that will have a 50/50 split. Some people will love them and some people will absolutely hate it. People will love it because it gives a funny undertone to a serious subject that a lot of people bypass but people will hate it because it has taken away the seriousness of the topic and also some people hate emojis. I never use them. It's an interesting concept though. I like that you have tried to make it appeal to a younger audience because you said they were aimed for 16+ so it would definitely appeal to them but maybe not so much when people start getting into their 20s."

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Website Mock Up

This is the main home hub for What Is Consent? A website enables it to have all of the information located on one platform and then spread across various social medias if it's easier and to reach a larger target audience. The website consists of ways to get involved with the campaign, a running blog entry on the home page of updates and ways the company has helped to raise awareness and information that includes facts and statistics, support and forms of contact. 

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Social Media Mock Up

Twitter Account.

Facebook Account. 

This is to distribute the content online more efficiently. This means it reaches a wider target audience and younger people that use social media more frequently. People pay attention to what they see online and what they see others share and contribute towards so this is the most efficient way to distribute information to younger people. It means friends can get involved easily too which spreads the message for free making the cost of the campaign cheaper.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Wire Frames

After creating rough physical sketches. These are the digital wire frames for the What Is Consent website.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Personas

Target Audience & personas.

The ideal target audience:

Geographic:
Any location globally. Although company/campaign is UK based the issue of consent is not.

Demographic:
People aged 16-25+ because 16 is the legal age you can start consenting to sex and then the 25+ age is because those are the age of people that go to clubs and out etc.

Psychographic:
Any hobbies, any lifestyle, anyone.
Could enjoy clubbing, could not.
Could spend a lot of time on campus.
Could enjoy socialising and being around people and friends.
Could have a lot of leisure time.

Why?
Because it can happen to anyone but it is especially enforced in club culture and within student life because people blame outside factors such as the victim, clothing, intoxication etc.

Persona 1
Geographic: Leeds, England, UK.
Demographic: 20 year old, student, female, british, middle class, minimum wage income.
Psychographic: Enjoys clubbing, enjoys socialising, enjoys socieities and socials, works a lot, does a lot of uni work and revision.

Persona 2
Geographic: Manchester, England, UK.
Demographic: 22 year old, british, asian, middleclass, student, no job.
Psychographic: Enjoys clubbing, equally spends a lot of time in the library, enjoys reading.

Persona 3
Geographic: London, England, UK.
Demographic: 18 year old, male, british, no job, student,
Psychographic: Doesn't enjoy clubbing, spends time socialising on campus with friends, in the library a lot, enjoys reading.

The persona's vary and range from female to male because the issue of consent needs to be addressed from both sides. You cannot dismiss a males right to consent although it is females that are more heavily pressured. Boys should not have to suffer too. These are three people that could get involved with the campaign wether it's just following social media online or taking an interest with the physical content.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Online & Physical Campaign

The title of the campaign is: What Is Consent?

Because the issue of consent within sexual interactions is still misunderstood.

The definition of consent is permission for something to happen or agreement to do something. It is the act of giving someone else permission for something to happen.

In law, the definition of consent to sexual activity. Subsection 273.1(1) defines consent as the voluntary agreement of the complaint to engage in the sexual activity in question. Conduct short of a voluntary agreement to engage in sexual activity does not constitute as consent as a matter of law.

For great certainty, subsection 273.1 (2) sets out specific situations where there is no consent in law; no consent is obtained:

• where the agreement is expressed by the words or conduct of a person other than the complainant
• where the complainant is incapable of consenting to the activity
• where the accused induces the complainant to engage in the activity by abusing a position of trust, power or authority
• where the complainant expresses, by words or conduct, a lack of agreement to engage in the activity, or 
• where the complainant, having consented to engage in sexual activity, expresses by words or conduct, a lack of agreement to continue to engage in the activity. 

http://www.justice.gc.ca/eng/cj-jp/victims-victimes/def.html
"A Definition Of Consent To Sexual Activity: Policy Centre For Victims Issues". Justice.gc.ca. N.p., 2017. Web. 12 May 2017.
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What is Consent?

Consent is when someone agrees, gives permission, or says "yes" to sexual activity with other persons. Consent is always freely given and all people in a sexual situation must feel that they are able to say "yes" or "no" or stop the sexual activity at any point.

Consent should not be assumed.

• Body language, appearance, or non-verbal communication: one should never assume b the way a person dresses, smiles, looks or acts, that they want to have sex with you.
• Dating relationships or previous sexual activity: simply because two or more people are dating or have had sex in the past does not mean that they are consenting to have sex with you. 
• Marriage: Even in marriage, a person should not assume they have consent for sexual activity. Marital rape is as serious as any other sexual assault.
• Previous activity: consent to engage in one sexual activity at one time is not consent to engage in a different sexual activity or to engage in the same sexual activity on a later occasion.
• Silence, passivity, lack of resistance, or immobility: a person's silence should not be considered consent. A person who does not respond to attempts to engage in sexual activity, even if they do not verbally say no or resist physically, is not clearly agreeing to sexual activity. 
• Incapacitation: alcohol consumption or use of other drugs can render a person incapable of giving consent. Alcohol is often used as a weapon to target individuals and is used by perpetrators to excuse their own actions. Additionally, Michigan Criminal Sexual Conduct laws apply to a perpetrator regardless of whether or not they were drinking. It is important to remember that sexual assault is never the survivor's fault, regardless of whether they may have been intoxicated. 

https://sapac.umich.edu/article/49
 "A Definition Of Consent To Sexual Activity: Policy Centre For Victims Issues". Justice.gc.ca. N.p., 2017. Web. 12 May 2017.

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To make the message clear to more people the designs will be used to raise awareness. It will be a physical campaign in conjunction with an online campaign. This will include:
-A website
-Social media
-Stickers

It also may include:
-An app
-Posters
-Leaflets
-Cards

_______________________________________________________________________________

The social media will be there to make people aware of issues and any concerns regarding consent and what is ethically right and wrong. The design should not be discriminating and should help both genders but focus on females because it happens to more females than it does males. However, this does not dismiss or undermine the male audience. The situation usually victim blames and says "well they were asking for it" whereas you can see above consent is NOT about what the person is wearing or if they have had a drink or not. That is victim blaming.

OUGD505: Studio Brief 02 - Product, Range, Distribution - What Is Consent - Sitemap

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