Branding: Mai Yee
Research:
Into the person:
- Mai Yee wants to do hospitality, hotel management or events as a profession.
- Her preferred colours are orange and blue for her CV.
- She wanted branding for a CV, letterhead template, a logo,
business cards.
- On the left is what her current CV looks like.
- She said she preferred fonts with a serif to give it a “timeless” and “smart” look for her potential employers.
Initial Ideas and Development:
- We used whatsapp as means of communication.
- Agreed that a more gold tone orange would be suitable and that her design should include all 3 initials. This is because it’s more of a statement, similar to NYC. It makes it more memorable for the
potential employer.
- We discussed illustrations of possibly a plane or hotel but it was agreed that that may look too childish and not appropriate to build her reputation as a working professional.
Final Resolution:
- A branding packaging including business card designs, a CV and letter head.
- Used an agreed on orangey gold tone.
- Included all vital information from CV.
- Constant feedback throughout.
- Positive feedback.
- Recommendation to friends.
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Branding: Mai Kay
Research:
- Mai Kay wants to be a researcher.
- Wants to look professional.
- Has a lot of experience.
- On the left is her current CV.
- She has a very informative, full and long CV.
The design is going to have to adapt to multiple pages.
- She wants the colour green accented within the design.
- She wants a sans serif typeface because she feels it best reflects her personality.
Development & production:
- The top two are the designs we agreed were most suitable.
- It’s professional looking, clean and there’s room to write
additional information if required.
- Wanted to keep the design simple.
- Focus on the green colour.
- She liked the look of the MK outside of the MK inside the circle but thought that it was too much and the MK with the D on the outside looks like a person if you tilt the screen so that was also too much. She liked the MK just within the circle as it is similar to my logo but with white and a solid background instead of reverse.
-To save myself and Mai Kay money I have created it all as a PDF for her so she can print when she needs instead of mass producing a bulk. This way it can be easily accessed from any printer and if she should ever need to mass produce it’s also easy to upload the file.
- There was constant back and forth discussion, we used emails to communicate and whats app.
Final Resolution:
- A branding packaging including business card designs, a CV and letter head.
- A CV design that could be adapted to multiple pages as she wanted to keep all the information on the sheets and not condense any down we had to make it so the design would work in accordance across multiple pages.
- Used an agreed on orangey gold tone.
- Included all vital information from CV.
- Constant feedback throughout.
- Positive feedback.
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