Thursday, October 6, 2016

OUGD504: Studio Brief 01 - Proposals For Concepts Of The Publication

First concept:



A book based on photography. A coffee table book that takes a very tongue and cheek approach to Times Sq, New York. Uses phrases that New Yorkers would say to describe the images or words to set the vibe of the place. The target audience would be 16-25 year olds. It would be stocked in places such as Urban Outfitters. It would be obnoxiously big. Hard back, perfect bound book so that it looks really nice. Witty, funny, ironic book displays all the sterotypical things to do in Times Sq, New York. Takes the piss out of the tourism and consumerist side of the city. Books range from £4.99 to £48. It would probably be around the £10-£20 mark so it's affordable. This is because if it was in print at a professional place it would be cheaper to mass produce perfect bound books. It was also the middle price of books in Urban Outfitters as they range from £5 for cheaper and smaller sized books and £50 for the thicker and hard back books. It could be an obnoxiously big sized book to emphasis a quality in New York that everything is oversized. It would have to be manufactured from a professional printing place if I wanted it to be hard back and perfect bound because of the limitations of making it at university.  Could be in coffee shops like starbucks, gregorys coffee - really american franchises. The narrative there is very different to how it would be in England, everyone is very polite and apologetic whereas John gave me an anecdote of a taxi driver saying "Do I look like a tour guide?" A website called spoilednyc has an article of 33 slang words all New Yorkers should know or use http://spoilednyc.com/2015/03/17/33-nyc-slang-words-every-new-yorker-know-learn/. Some of them are common slang words such as "mad: has absolutely nothing to do with being angry; instead, this adds an extra emphasis to the word that succeeds it." This is one that is known universally. New York, especially Times Sq has such an international nature. It's an assortment of all different cultures.

This would be printed on quite thick, glossy stock probably around 200-250gsm. This is so that the image quality is high and it looks luxurious and expensive as you would want a coffee table book to look.

Second concept:





An adult colouring book. Similar target audience to the previous concept (16-25.) Stocked in UO, WHSmith, WaterStones etc. Prices for adult colouring books usually range from £6-£15. Quite thick paper stock so the colours don't bleed through probably around 200-300gsm card type paper so that it is reasonably cheap to reproduce.

Extension of second concept:
Paint by numbers. This is so that the image is located in the corner of a page.

Considerations of where people pick them up would be places like big conventional american franchises like coffee shops for the coffee table book to flick through and look at and for the colouring book standard bookshops and trendy places that sell homeware and accessories like Urban Outfitters. I've seen adult colouring books in department stores such as Harrods and Debenhams. The price ranges vary depending on the detail and thickness of the book. This would maybe be a small A5 size book and be saddle stitched just so that it is easy to have the book open to you. It would be compact for travel or it could also be obnoxiously big like a home colouring book.



A super lazy extension of the second concept would be to put the image as a reference and leave the page blank so that the reader has to draw the image as well as colour it in. It would also be on nice thick stock similar to a sketch book. It should be a material that could be drawn on in multi medias to make it personal to the person who decides to pick it up.

I prefer the colouring book because I would personalise it with illustrations which is what I enjoy doing.

No comments:

Post a Comment