Sunday, October 2, 2016

OUGD504: Studio Brief 01 - A-Z: Type In Context - Presentation













Towards the end of my presentation I also suggested doing an ironic style booklet which reflects the vibe of Urban Outfitters where everything has quite a dry sense of humour. As my trip wasn't as enjoyable as I hoped because I stayed in Times Sq where everything is over exaggerated and commercialised. It does not depict how New York actually is. For example if you went to the more suburban areas.  

The feedback I got from my presentation was to look into making a more tongue and cheek method and to focus it on Times Sq and the commercialised side of New York to avoid it being offensive. 

The actual size of the book could be large to demonstrate the over exaggerated nature of the city. 

Publication ideas:

Coffee table book - day to day style, showing what spending a week in Times Sq, New York looks like because everyone has this set idea of what it already looks like so it would be instagram styled photos in a booklet to depict the stereotypical ideals people have of the city. 

Ironic book - things to do in New York that make it seem over exaggerated. In the style of humour that Urban Outfitters carries with their persona. 







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