Saturday, October 10, 2015

OUGD403: Collaborative Branding - Presentation







https://www.behance.net/gallery/30188255/Global-Auto-Care-Re-Brand

This was our presentation for our final logo. We thought that this was the most appropriate for the rebranding of global because it takes into consideration colour theory. Blue infers professionalism and green has connotations of growth which works with the company's history of expanding from Leeds to the UK's largest leasing company. It shows our development and ideas we experimented with. I really like our finalised logo because it takes the design trend of being a flat logo making it easily accessible and readable on a digital screen.

Overall I think our group worked really well together and I'm happy with the final resolution. 

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