Shallow Typeface
Manifesto 1
A superficial text; meaning a typeface to be used for prestigious brands or luxury places. Mainly used for brand logos. Uses a sans serif font to follow the design trend of being a flat, easily accessible design for logos which will be readily available and applicable to different surfaces. It will look modernist and contemporary to go along with the concept of being "shallow"
Manifesto 2
Physically shallow. A sans serif font will make the typeface appear flatter. Thin, light text Which could be used for bodies of text. Elongated letterforms with low bowls on letters such as b to emphasise the shallowness of the typeface.
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