OUGD406: Studio Brief 03 - Press Pack

Uses

Press kits are commonly used for:

• Product launches
• New company launch
• Mergers and acquisitions
• News conferences
• Large events / Industry trade shows

Common components

• Backgrounder with historical information on the company or individual.
• Fact sheet listing specific features, statistics, or benefits.
• Biographies of key executives, individuals, artists, etc.
• Past press coverage
• Photos or other images (high resolution) of key executives, logos, products, etc.
• A press release detailing the current news the media kit is sent in reference to
• Media contact information (usually of a public relations department or spokesperson)
• A CD, DVD, software title, video, etc. as appropriate for the sender of the release
• Collateral advertising material, such as: postcard, flier, newspaper ad, etc.

Band press kits

Press kits are a common promotional tool used by musicians when launching a new album. Band press kits often have their own unique set of components, including:^{[citation needed]}

• Band biography / History of the band
• CD
• Color photos (many corporate photos are done in black and white for newspaper print purposes)
• Contact information for the band's label, manager, publicist, or other representative
• Discography (all previous albums released by the band)
• Equipment list (if the kit is being sent to live music venue)

Our press pack:

We discussed earlier on to create a press pack in a box to send to design studios to invite them to the exhibition. It would include a small postcard or leaflet with the even time and space and on the reverse side a UV message hand written to them to give it a personalised factor. The package would also include a UV pen so that they could see the message. This makes it more interactive.