A set of three high quality photographs of animals. This could go under photos or other images or advertising collateral. Photographs of animals will be more personable which resonates with peoples emotions. This is to be included in the pack. They are smaller than the art prints to make each item easily distinguishable. People always want to know more information. It's more shocking and change provoking when you know what the actual damage is doing. These will include facts as statistics about environmental and ethical reasons to why the meat industry is bad. The green colour goes with the theme of environmental and nature. It also links with the vegetarian aspect. The typeface used is the consistent Pacifico. It looks fun and interesting to read because of it's hand rendered element. It makes it more personable and human to the reader and audience instead of a sans serif typeface which looks more serious and formal.
"Raising animals for food requires massive amounts of land, food, energy, and water and causes immense animal suffering."
"A staggering 51 percent or more of global greenhouse-gas emissions are caused by animal agriculture, according to a report published by the Worldwatch Institute."
"We use 50% more resources than the earth can support and today we live as if we have 1 1⁄2 planets. If we continue like this by 2050 we will need 3 planets!"
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