OUGD503: Studio Brief 03 - YCN - Quorn - Animal Charities Research

As Quorn is based around being meat free. There is the connotation of it being related to animal welfare. It is one of the ethical reasons people chose not to eat meat. This brief could work in conjunction with a charity to give people more of an incentive to try being meat free. Charities that would work with this campaign are:

• Blue Cross
• RSPCA
• WWF

There are also environmental factors that can be taken into consideration such as climate change. One of the facts mentioned on the Quorn website was based on the damage it will do to the environment. "We use 50% more resources than the earth can support and today we live as if we have 1 1/2 planets. If we continue like this by 2050 we will need 3 planets!" Global Warming charities within the UK are:

• WWF 
• Campaign to Protect Rural England
• Rainforest Concern
• Compassion in World Farming
• Sylva Foundation 
• The Climate Change Organisation 
• The4cs - Climate Change Community Champions