I'm quite happy with the final resolution because throughout the project I had been asking for feedback and critique whereas before I didn't go out and search for feedback. This time I asked an extensive variety of people. I mostly asked students (which were aged between 18-22) because that is the age range my leaflet is aimed towards. I also asked a few older people to see if the leaflet would be applicable to them to and they had agreed that the concept does work and it would be appealing to all age ranges because of aesthetics. It is a simple black design which makes it feel personal to the reader. I found it a massive help to get different perspectives and opinions on the design which I took into consideration to create this. I really like the sleekness of the black which contrasts with the white. The concept behind the tunnel vision is also quite strong in my opinion because when you are intoxicated you feel like you can't see anything. Putting that into the perspective of someone that would get behind the wheel, the white depicts that it's too late and the incident has already happened. It's also clear that the paragraph gets blurrier as you read onwards which was the concept for the typography to demonstrate the effect of alcohol on your eyes.
I think that this concept could work as a range. I was given the feedback of "not only could it be a leaflet it could be a selection of things such as posters and on a billboard or even at a bus stop advertisement. It doesn't have to stop at the leaflet. It could be a genuine consistent idea. You could don't have to create mock ups but at least consider it." I think that my concept could be adapted to a range of things because it is so simple. It is straight to the point and direct to the target audience of younger people but can also be applied to older age ranges.
The only parts I would change are the stock. I settled for matte 200 gsm paper. I think that the matte stock was the right choice but 200 gsm is too thick. The ink cracked on the sides when I folded the paper which was what I was trying to avoid so I should have used a thinner stock probably within the 100s as 90 would have been too thin. I also think that the black lines around the centre text were not essential but they were there so I could construct the leaflet. It also segregated the texts more prominently which is I think is a pro to the design but it also looks slightly unprofessional so I should have experimented with removing that or having it a lighter shade of grey. Overall, the execution and production of the concept was poor but I now know what to take into consideration next time so that the same mistakes do not happen during the production so that the resolution has a higher outcome. However, I really like the concept and the design.
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