http://think.direct.gov.uk/drink-driving.html
https://www.gov.uk/government/publications/think-drink-driving/think-drink-driving#core-messages
The law is a large factor and their are consequences which are stated above. I think that in public information advertisements or leaflets it is important to include facts instead of just preventions because it makes the situation appear real and adds a serious tone of voice. The inclusion of some statistics and stories of casualties will make the situation relatable. It makes the statements more powerful than just adding a list of imperatives because the audience can envision this happening to them as a consequence.
My informational leaflet will be based off of the Think campaigns and advertisements to maintain the professionalism and so that is is relatable to an already established scheme to influence people to stop drink driving. They are a reliable source which uses real facts and statistics in a scary but comedic manner making it relatable to the target audience. I believe this will make a younger audience (18-25) engage with the informational leaflet and make it more interesting. They concentrate on quite a dark colour palette for their logos. I will take this into consideration when selecting a colours for my leaflet so that they refer back to Think! and relate to their campaigns.
https://www.gov.uk/government/publications/think-drink-driving/think-drink-driving#core-messages
I looked at these resources because they are reliable pieces of information because they are from government official websites it is more enticing for the reader to look at.
This is the kind of content that will go in the information design leaflet. It focus' on preventing people from drink driving because even a small quantity can cause a collision and two drinks will increase chances of a fatal collision. It is not only your life you put at risk, it is other drivers and passengers.
The law is a large factor and their are consequences which are stated above. I think that in public information advertisements or leaflets it is important to include facts instead of just preventions because it makes the situation appear real and adds a serious tone of voice. The inclusion of some statistics and stories of casualties will make the situation relatable. It makes the statements more powerful than just adding a list of imperatives because the audience can envision this happening to them as a consequence.
My informational leaflet will be based off of the Think campaigns and advertisements to maintain the professionalism and so that is is relatable to an already established scheme to influence people to stop drink driving. They are a reliable source which uses real facts and statistics in a scary but comedic manner making it relatable to the target audience. I believe this will make a younger audience (18-25) engage with the informational leaflet and make it more interesting. They concentrate on quite a dark colour palette for their logos. I will take this into consideration when selecting a colours for my leaflet so that they refer back to Think! and relate to their campaigns.
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