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| Rough Sketch of Final Idea |
In the crit I discussed my final design decisions:
> The target audience will be older people 25+. However, the design can also be applicable to a younger audience because it is essentially mostly text. Also if more infographics are added it will capture the attention of a younger audience (18-25). There is also a statistic that the highest number of incidents of drink driving are caused by males aged (19-25).
> The main content is that the text becomes less legible as you read the paragraph. The typography adapts to the eyes and decreases in size to show the effects of drinks on the eyes.
> It will be made with the presumption that people have the preconception that drink driving is against the law. The leaflet is to reiterate and remind people about their limits and to be aware of others.
> The infographics will be of the units to show a visual of how many drinks you are allowed to have for both males and females. Adding a simple infographic also separates all the text so that is not an entirely text heavy leaflet which could make the design appear cluttered. Infographics will engage the reader to look at the little symbols.
> The structure of the leaflet will be a folded envelope which opens to reveal the text.
> The stock will be a thin card or heavy paper stock so that it is durable and cost effective to print. It will also be easy to construct with the folds and the ink won't crack.
> I wasn't sure which font to use. I had read that serif fonts such as Times New Roman are easier to read on print. However, aesthetically a sans serif font such as Futura would look more professional and consistent with the idea of giving information. There is a theory that serif's actually add nothing to the legibility of the text; if anything they are unnecessary and make it more difficult to read.
(I will improve the design from the sketch above that was a very rough outline to test the placement of the text which looks too cluttered the actual design will be further apart. )
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Feedback:
> "The text could become more wavy or blurred instead of just smaller. Play with how far to go with it. Perception could be larger and smaller, blurred or wavy. Look at different ways it could become harder to read."
> "Visually showing the different drinks on the limits. For example, the glasses, the amount of ciders or beers you could have. It is more effective if people can actually see their limits."
> "However, it is only showing the recommend units. Emphasis on the recommended because it varies between people. Someone with a larger build can tolerate more alcohol than someone with a smaller build."
> "You don't know how drunk you are until it hits you, you don't realise your reactions. You don't feel the effects of alcohol until you stand up."
> "Sans serif font because it is not a decorative subject which is what serif fonts are associated with, it is a statement, less complicated than serif fonts and the serif adds nothing."
> "Separate the paragraphs more."
> "Consider how it opens, folded into each other. I know that when I get lettered I just rip them apart so you could fold it into itself so that you have to unfold it and pull it apart instead of just rip it. It could be like a box which would also make it distinguishable between the other letters."
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