Here I designed the inside of what the leaflet would look like. I decided to use white paper to see that it would fold together like the previous fold I had decided to do. It is small and compact and will stand out against the rest of the mail which means it does not look like junk mail. Also because of it's fold people are not likely to rip into it as they would an envelop. I think that this is a decent first attempt because the fold is exactly how I wanted it and the information does not look too busy. The purpose was to keep it mainly black and white so that it would be easy to mass produce and distribute. This will not be the final stock. This is just photocopy paper. I have ordered some stock from GF Smith and will test a final design on an array of paper and card stock to see which is best for my design.
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What adjustments can be made to the leaflet to improve the concept or content?
Feedback:
"There is a lot of empty space in the top section. Perhaps add something to that."
"Move the think logo because the bottom square looks too cluttered."
"The bottom flap looks a bit crowded."
"Centralise the think before you drink text."
"Adjust the colours to maybe traffic light colours because it is too plain."
"Add more infographics or imagery because it is not tempting to read."
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